Over the years we worked on a number of projects for Holden Racing, including the development of a magazine which we pitched to them over a coffee one day. This expanded to driver helmet designs, collateral and even a joint half hour driver interview TV show, hosted by Peter Brock.
With a brand like Holden Racing, projects were never dull. We shared ideas of developing a magazine called Racing Lion to their fan base and worked intensively on every aspect of the production, from the written articles to design, production and distribution.
© ROMANIN DESIGN 2011
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