When an iconic Australian company like Fletcher Jones made plans to rejuvenate their brand, a well planned and researched approach needed to be taken. We wanted to celebrate their legacy in Australian retail by adding in the 1918 badge in a confident, but understated way, to demonstrate that history matters when looking to attract a younger market.
Design elements included store signage at the retail store level, use in internal retail signage, stationery and the brand architecture.
© ROMANIN DESIGN 2011
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